The Internet's Worst Chicken Flew into My Mouth

When Chen Nuo's life hit rock bottom, rock bottom mailed him a carton of chicken-flavored crackers. Four cheerful characters decorated the box: CLUCK-CLUCK CRUNCH. Beneath them ran the slogan, “One bite takes you back to Grandma's chicken coop.” Chen Nuo stared at it for thirty seconds and decided the advertising was unusually honest. Of the product's thirty thousand online reviews, eighteen thousand said it tasted like chicken-coop bedding. The remaining twelve thousand were arguing over whether the bedding was fresh or used. “Five hundred yuan for forty minutes on stream,” the brand broker reminded him over the phone. “Emphasize real ingredients and a lingering finish. Don't relapse into your occupational disease.” “What occupational disease?”